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The McDonaldization Thesis: Explorations and Extensions
Contributor(s): Ritzer, George (Author)
ISBN: 0761955402     ISBN-13: 9780761955405
Publisher: Sage Publications Ltd
OUR PRICE:   $75.05  
Product Type: Paperback - Other Formats
Published: February 1998
Qty:
Annotation: Few recent sociology books have succeeded in capturing the imagination more than George Ritzer?'s The McDonaldization of Society, which has become an international bestseller and has been translated into eleven languages. The book stimulated thought and discussion throughout the sociological community. In this sequel, Ritzer moves on by examining how the thesis of McDonaldization should be adapted and extended. Weber?'s ideas provided the theoretical foundation for the thesis, but the ideas of Kurt Mannheim on rationalization are also useful and lead to some new perspectives on the process. The degree to which sociology and sociological theory have been McDonaldized are also assessed. In Part II, Ritzer discusses the process of McDonaldization. Areas scrutinized include the labor process and the degree to which it has been McDonaldized, the relationship between McDonaldization and processes such as globalization and Americanization, and the credit card. Part III presents the new means of consumption. These include fast-food restaurants, credit cards, shopping malls, and cybermalls. Ritzer introduces us to "McDisneyization," explaining the role of Disney in contemporary tourism. The modern university??the McUniversity??is also discussed as a new means of educational consumption. The book concludes with a reevaluation of the thesis and its future.
Additional Information
BISAC Categories:
- Social Science | Sociology - General
Dewey: 381.13
LCCN: 97-068493
Series: Studies in Rural Culture
Physical Information: 0.61" H x 6.16" W x 9.22" (0.8 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - McDonaldization′.

Part One centres on a discussion of Karl Mannheim′s theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been McDonaldized′. The second part demonstrates the empirical reach of the McDonaldization′ process with discussions on work, credit and globalization. Part Three moves beyond McDonaldization′ to the worlds of new means of consumption′ and the postmodern perspectives that best illuminate them. The author


Contributor Bio(s): Ritzer, George: -

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.