| Camel Cigarette Collectibles: 1964-1995 Contributor(s): Congdon-Martin, Douglas (Author) |
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ISBN: 0764301969 ISBN-13: 9780764301964 Publisher: Schiffer Publishing OUR PRICE: $26.96 Product Type: Paperback - Other Formats Published: May 1997 Annotation: In 1988, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary, a suave, new character appeared to sell Camel cigarettes: Joe Camel, a figure which gained international recognition on posters, signs, premiums and merchandise bearing the Camel logos. Joe was retired in 1997 and the collectibles with his image are more desirable than ever. This is his reference guide, with color photos and helpful information. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Technical & Manufacturing Industries & Trades - Antiques & Collectibles | Tobacco-related |
| Dewey: 688.407 |
| LCCN: 96030074 |
| Physical Information: 0.56" H x 8.55" W x 11" (1.76 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector. |