| Encyclopedia of Porcelain Enamel Advertising Revised Edition Contributor(s): Bruner, Michael (Author) |
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ISBN: 0764308165 ISBN-13: 9780764308161 Publisher: Schiffer Publishing OUR PRICE: $26.96 Product Type: Paperback Published: May 1999 Annotation: Porcelain enamel advertising signs display beauty and diverse graphics to promote every type of product. The book is divided by manufacturing designs, with a chapter devoted to popular gasoline pump signs. Captions include description, measurements, and approximate age of each sign. |
| Additional Information |
| BISAC Categories: - Crafts & Hobbies | Pottery & Ceramics - Business & Economics | Advertising & Promotion |
| Dewey: 738 |
| LCCN: 99060439 |
| Physical Information: 0.6" H x 8.4" W x 10.9" (2.10 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Of the many media used by companies to bring attention to their products or services, none seem to have had the overall appeal of porcelain enamel. The process of creating porcelain signs is an art in itself, and the influx of new collectors in the market place attests to porcelain enamel advertising's beauty. Few collectibles are made with such long-lasting properties or have been found in such diversity. With hundreds of full color photographs, this new book will give you an idea of the beauty and diverse graphics that can be found in this very collectible area of Americana. Discover the powerful graphics that were so effective on these signs and see the wide range of advertisers who used the medium. The book is divided by manufacturing design with one chapter devoted to gasoline pump signs, a particularly popular area of collecting. Informative captions include a description, measurements, and the approximate age of the sign. This is simply the best illustrated guide to porcelain enamel advertising ever published, and an important reference to collectors and historians alike. |