| Visual Identity: Promoting and Protecting the Public Face of an Organization Contributor(s): Alessandri, Susan Westcott (Author) |
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ISBN: 0765622661 ISBN-13: 9780765622662 Publisher: Routledge OUR PRICE: $228.00 Product Type: Hardcover - Other Formats Published: October 2009 Annotation: Visual identity is the strategically planned and purposeful presentation of a brand or organization in order to gain a positive image in the minds of the public, including--but not limited to--its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores the promotion and |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Advertising & Promotion - Business & Economics | Economics - Theory |
| Dewey: 659.2 |
| LCCN: 2009006870 |
| Physical Information: 0.6" H x 6.1" W x 9.1" (0.90 lbs) 178 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts. |