| Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge Contributor(s): Batra, Rajeev (Author), Strecher, Victor J. (Author), Keller, Punam Anand (Author) |
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ISBN: 0765627175 ISBN-13: 9780765627179 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: February 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General - Political Science | Public Policy - Environmental Policy |
| Dewey: 362.196 |
| LCCN: 2010022572 |
| Physical Information: 1.3" H x 6.3" W x 9.1" (1.76 lbs) 406 pages |
