| Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge Contributor(s): Batra, Rajeev (Author), Strecher, Victor J. (Author), Keller, Punam Anand (Author) |
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ISBN: 0765627183 ISBN-13: 9780765627186 Publisher: Routledge OUR PRICE: $52.20 Product Type: Paperback - Other Formats Published: April 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General - Political Science | Public Policy - Environmental Policy |
| Dewey: 362.196 |
| LCCN: 2010022572 |
| Physical Information: 1.1" H x 6" W x 8.9" (1.50 lbs) 406 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. |
