| Science of Marketing By Mail Contributor(s): Buckley, Homer J. (Author) |
|
 |
ISBN: 0766161277 ISBN-13: 9780766161276 Publisher: Kessinger Publishing OUR PRICE: $30.35 Product Type: Paperback - Other Formats Published: June 2003 Annotation: Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an institution by mail; financing a mail selling campaign; regulating the market by mail; organized knowledge in mail selling; cash value of mailing lists; relation of publicity to selling by mail; using the mails to keep customers sold; place of mail selling in merchandising. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct |
| Physical Information: 0.72" H x 8.25" W x 11" (1.71 lbs) 344 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work. |