| Consuming Modernity: Gendered Behaviour and Consumerism Before the Baby Boom Contributor(s): Warsh, Cheryl Krasnick (Editor) |
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ISBN: 0774824689 ISBN-13: 9780774824682 Publisher: University of British Columbia Press OUR PRICE: $98.01 Product Type: Hardcover - Other Formats Published: August 2013 |
| Additional Information |
| BISAC Categories: - Social Science | Women's Studies - History | Canada - Post-confederation (1867-) - Social Science | Gender Studies |
| Dewey: 306.3 |
| LCCN: 2013478055 |
| Physical Information: 0.9" H x 6.2" W x 9" (1.23 lbs) 304 pages |
| Themes: - Sex & Gender - Feminine - Cultural Region - Canadian |
| Descriptions, Reviews, Etc. |
| Publisher Description: Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation. |
