| Encyclopedia of Corporate Names Worldwide Contributor(s): Room, Adrian (Author) |
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ISBN: 0786437650 ISBN-13: 9780786437658 Publisher: McFarland & Company OUR PRICE: $94.05 Product Type: Paperback - Other Formats Published: April 2008 Annotation: This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan. From A & C (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land OLakes dairy products and Halex table tennis balls; or from a "story, " such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program. The two appendices detail the naming of nylon (although not a registered trademark this familiar name has an interesting history) and provide a selection of advertising slogans designed to reflect the name of the product or service. |
| Additional Information |
| BISAC Categories: - Reference | Genealogy & Heraldry - Reference | Encyclopedias - Business & Economics |
| Dewey: 929.7 |
| LCCN: 2012419126 |
| Physical Information: 1.37" H x 7.06" W x 10.02" (2.37 lbs) 591 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but some are French, German, Italian or Japanese. From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land O'Lakes dairy products and Halex table tennis balls; or from a story, such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program. |