| Marketing Your Library: Tips and Tools That Work Contributor(s): Smallwood, Carol (Editor), Gubnitskaia, Vera (Editor), Harrod, Kerol (Editor) |
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ISBN: 0786465433 ISBN-13: 9780786465439 Publisher: McFarland & Company OUR PRICE: $54.45 Product Type: Paperback - Other Formats Published: March 2012 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Library & Information Science - General - Business & Economics | Marketing - General |
| Dewey: 021.7 |
| LCCN: 2012004460 |
| Physical Information: 0.6" H x 6.9" W x 9.9" (0.90 lbs) 231 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times. |