| Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis Cloth First Pub Edition Contributor(s): Kaynak, Erdener (Author), Iyer, Gopalkrishnan R. (Author), Masters, Lance A. (Author) |
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ISBN: 0789009617 ISBN-13: 9780789009616 Publisher: Routledge OUR PRICE: $162.00 Product Type: Hardcover - Other Formats Published: January 2000 Annotation: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 658.800 |
| LCCN: 99051400 |
| Physical Information: 0.36" H x 6.18" W x 8.76" (1.21 lbs) 232 pages |
| Themes: - Cultural Region - Chinese |
