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Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001
Contributor(s): Loudon, David L. (Author), Carter, Tony (Author)
ISBN: 0789022478     ISBN-13: 9780789022479
Publisher: Routledge
OUR PRICE:   $126.00  
Product Type: Hardcover - Other Formats
Published: September 2004
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: Many Thin Companies is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. The book looks at how the tragedy has since changed company structure, advertising, and consumer behavior. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students, as well as consultants and managers already at work, understand more clearly the current business trends and prepare them for future consequences.
Additional Information
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Human Resources & Personnel Management
Dewey: 658.812
LCCN: 2004001794
Physical Information: 0.58" H x 6.32" W x 8.96" (0.88 lbs) 138 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Discover what happened to the economy after 9/11from an insider outlook

Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and studentsas well as consultants and managers already at workunderstand more clearly the current business trends and prepare them for future consequences.

Many Thin Companies looks at how the tragedy has forever altered the economy, advertising practices, and consumer behavior. The book supplies statistics and case studies for New York City commerce, the airlines industry, and several well-known companies from both before and after 9/11revealing the patterns of growth, decline, and return. It also contains valuable information on how companies can reorganize their internal structure and distribution of funds with more effort on safety and crisis management planning.

With Many Thin Companies, you'll gain a better understanding of:

  • New York City's proposed budget gap-closing plan
  • increasing security needs despite financial difficulties
  • The Verizon Promisehow Verizon was able to restore service in Manhattan in one week, thanks to preparedness and sales organization communication
  • starting overplanning new outcomes for businesses after unexpected hardships
  • performance issueshow to take care of the employees after a crisis
  • international marketing concerns post-September 11

Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 provides a wealth of data that can be used to help prepare companies and industries for the short- and long-term consequences of 9/11. This book can help you prevent oversights and ensure that the businesses you work with are dependable to shareholders and consumers when that security is most needed.