Marketing Planning Guide Contributor(s): Wrenn, Bruce (Author), Mansfield, Phylis M. (Author) |
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ISBN: 0789023377 ISBN-13: 9780789023377 Publisher: Routledge OUR PRICE: $168.30 Product Type: Hardcover - Other Formats Published: November 2005 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Public Relations |
Dewey: 658.802 |
LCCN: 2005008559 |
Physical Information: 1.13" H x 6.3" W x 8.84" (1.62 lbs) 378 pages |
Descriptions, Reviews, Etc. |
Publisher Description: THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:
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