| Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto Contributor(s): Cushman, Donald P. (Author), King, Sarah Sanderson (Author), Smith III, Ted J. (Contribution by) |
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ISBN: 0791457400 ISBN-13: 9780791457405 Publisher: State University of New York Press OUR PRICE: $32.25 Product Type: Paperback - Other Formats Published: July 2003 Annotation: Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto. |
| Additional Information |
| BISAC Categories: - Business & Economics | Information Management - Business & Economics | Business Communication - General - Business & Economics | Organizational Behavior |
| Dewey: 658.45 |
| LCCN: 2002029184 |
| Series: Suny Series, Human Communication Processes |
| Physical Information: 0.37" H x 6.4" W x 8.96" (0.49 lbs) 163 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice. |
