| Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM] Contributor(s): Lewis, Richard W. (Author) |
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ISBN: 0794604013 ISBN-13: 9780794604011 Publisher: Periplus Editions OUR PRICE: $54.00 Product Type: Hardcover - Other Formats Published: October 2005 Annotation: The Absoulut Vodka advertising campaign is among the "ten best advertising campaigns of the twentieth century." |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Advertising - Business & Economics | Advertising & Promotion - Art | Popular Culture |
| Dewey: 659.196 |
| LCCN: 2005904077 |
| Physical Information: 1.2" H x 9.3" W x 11.6" (3.85 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, the consumers drink the ads as much as they drink the vodka. |