| Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations Contributor(s): Ledolter, Johannes (Author), Swersey, Arthur J. (Author) |
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ISBN: 0804756120 ISBN-13: 9780804756129 Publisher: Stanford Business Books OUR PRICE: $71.25 Product Type: Hardcover Published: May 2007 Annotation: "Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent."--Bovas Abraham, University of Waterloo "The authors present a wealth of interesting examples, many of which come from marketing, to minimize mathematical formalism and to help students learn how experimental design methods work and why they are so potentially useful. At last we have an accessible and relevant resource to learn about these powerful ideas."--Bert Gunter, Principal Biostatistician, Genentech |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving |
| Dewey: 658.83 |
| LCCN: 2006029738 |
| Physical Information: 0.99" H x 7.32" W x 10.2" (1.59 lbs) 312 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. |