| The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products Contributor(s): Austin, Robert (Author), Devin, Lee (Author) |
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ISBN: 0804757208 ISBN-13: 9780804757201 Publisher: Stanford Business Books OUR PRICE: $36.10 Product Type: Hardcover - Other Formats Published: September 2012 |
| Additional Information |
| BISAC Categories: - Design | Product - Technology & Engineering | Industrial Design - Product |
| Dewey: 658.575 |
| LCCN: 2012009561 |
| Physical Information: 0.9" H x 5.9" W x 9" (0.95 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. |