| American Communication Research: The Remembered History Contributor(s): Dennis, Everette E. (Editor), Wartella, Ellen Ann (Editor) |
|
 |
ISBN: 0805817441 ISBN-13: 9780805817447 Publisher: Routledge OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: March 1996 Annotation: This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton. |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies |
| Dewey: 302.207 |
| LCCN: 95040454 |
| Lexile Measure: 1350 |
| Physical Information: 0.6" H x 6.1" W x 9.2" (0.85 lbs) 226 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton. br |