Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries Contributor(s): Grunig, James E. (Author), Dozier, David M. (Author) |
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ISBN: 0805818189 ISBN-13: 9780805818185 Publisher: Routledge OUR PRICE: $109.25 Product Type: Paperback - Other Formats Published: July 2002 Annotation: This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management. |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Advertising & Promotion - Language Arts & Disciplines | Communication Studies |
Dewey: 659 |
LCCN: 2002016471 |
Series: Lea's Communication (Paperback) |
Physical Information: 1.33" H x 6.08" W x 8.99" (1.92 lbs) 668 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book is the final product of the excellence project--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: |