| Media Education Assessment Handbook Contributor(s): Christ, William G. (Editor) |
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ISBN: 0805821856 ISBN-13: 9780805821857 Publisher: Routledge OUR PRICE: $152.00 Product Type: Hardcover - Other Formats Published: October 1996 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Journalism |
| Dewey: 302.230 |
| LCCN: 96032296 |
| Physical Information: 1.1" H x 6.02" W x 9.36" (1.71 lbs) 376 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience. Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated. |