| The Public and the National Agenda: How People Learn about Important Issues Contributor(s): Wanta, Wayne (Author) |
|
 |
ISBN: 080582460X ISBN-13: 9780805824605 Publisher: Routledge OUR PRICE: $109.25 Product Type: Hardcover - Other Formats Published: June 1997 Annotation: Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals. br |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Language Arts & Disciplines | Communication Studies |
| Dewey: 302.23 |
| LCCN: 97003347 |
| Lexile Measure: 1280 |
| Series: Routledge Communication |
| Physical Information: 0.58" H x 5.88" W x 9.34" (0.82 lbs) 132 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals. |