| Underwriting 101: Selling College Radio Contributor(s): Plum, Shyrl L. (Author) |
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ISBN: 0805836527 ISBN-13: 9780805836523 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: August 2000 Annotation: This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Performing Arts | Radio - Reference |
| Dewey: 659.142 |
| LCCN: 00037170 |
| Lexile Measure: 1230 |
| Physical Information: 0.77" H x 6.21" W x 9.17" (1.15 lbs) 218 pages |