Persuasive Imagery: A Consumer Response Perspective Contributor(s): Scott, Linda M. (Editor), Batra, Rajeev (Editor) |
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ISBN: 0805842020 ISBN-13: 9780805842029 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: February 2003 Annotation: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm. |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Psychology | Applied Psychology |
Dewey: 153.852 |
LCCN: 2002021630 |
Series: Advertising and Consumer Psychology |
Physical Information: 1.27" H x 6.3" W x 9.2" (1.78 lbs) 464 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections:
Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication. |