| Contemporary Consumption Rituals: A Research Anthology Contributor(s): Otnes, Cele C. (Editor), Lowrey, Tina M. (Editor) |
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ISBN: 0805847790 ISBN-13: 9780805847796 Publisher: Psychology Press OUR PRICE: $66.45 Product Type: Paperback - Other Formats Published: October 2003 Annotation: Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in a new LEA series on Marketing and Consumer Psychology: *a religious studies scholar talks about the media representation of ritual; *communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; *a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and *a historian describes how the marketing of Kwanzaa was so integral to its successful adoption. |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Social Science | Customs & Traditions - Business & Economics | Marketing - General |
| Dewey: 390 |
| LCCN: 2003040770 |
| Lexile Measure: 1310 |
| Series: Lea's Marketing and Consumer Psychology |
| Physical Information: 0.77" H x 5.94" W x 9.22" (1.06 lbs) 358 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series:
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