| Visual Communication: Integrating Media, Art, and Science Contributor(s): Williams, Rick (Author), Newton, Julianne (Author) |
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ISBN: 0805850651 ISBN-13: 9780805850659 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: July 2007 Annotation: A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, understand, critique, create, and use visual communication on sophisticated levels. In today??'s visual world, it is critically important to understand and respond intelligently to the profound effects of imagery on individuals and the communities in which they live. "Visual Communication": "Integrating Media, Art, and Science "cultivates visual and media literacy from both consumption and production points of view. The book introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid overview of the most advanced thinking and research about visual communication across a number of disciplines, teaching readers how to apply both theory and creative activities to enhance their understanding of and work with images professionally and in their daily lives. This book is intended for students in visual literacy, journalism and communication, media literacy, and art courses. It can also be used in photojournalism courses and other coursework with visual or visual culture components. Individuals interested in mass media studies will likewise find the book to be an outstanding resource. |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Language Arts & Disciplines | Communication Studies |
| Dewey: 302.222 |
| Series: Lea's Communication (Hardcover) |
| Physical Information: 0.98" H x 8.67" W x 11.03" (3.46 lbs) 448 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today's visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read. |