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The Business of Culture: Strategic Perspectives on Entertainment and Media
Contributor(s): Lampel, Joseph (Editor), Shamsie, Jamal (Editor), Lant, Theresa K. (Editor)
ISBN: 0805851054     ISBN-13: 9780805851052
Publisher: Psychology Press
OUR PRICE:   $171.00  
Product Type: Hardcover - Other Formats
Published: August 2005
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
Additional Information
BISAC Categories:
- Business & Economics | Economic Conditions
- Business & Economics | Industries - Media & Communications
- Social Science | Popular Culture
Dewey: 306.48
LCCN: 2004063591
Series: Leas Organization & Management
Physical Information: 0.95" H x 6.32" W x 9.24" (1.51 lbs) 344 pages