| Public Relations Metrics: Research and Evaluation Contributor(s): Van Ruler, Betteke (Editor), Tkalac Vercic, Ana (Editor), Vercic, Dejan (Editor) |
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ISBN: 0805862730 ISBN-13: 9780805862737 Publisher: Routledge OUR PRICE: $61.70 Product Type: Paperback - Other Formats Published: May 2008 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies - Social Science | Media Studies |
| Dewey: 659.207 |
| LCCN: 2007022952 |
| Series: Lea's Communication (Paperback) |
| Physical Information: 0.7" H x 5.9" W x 8.8" (1.00 lbs) 348 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |