Rhetorical and Critical Approaches to Public Relations II Contributor(s): Heath, Robert L. (Editor), Toth, Elizabeth L. (Editor), Waymer, Damion (Editor) |
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ISBN: 0805864245 ISBN-13: 9780805864243 Publisher: Routledge OUR PRICE: $87.39 Product Type: Paperback - Other Formats Published: February 2009 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Public Relations |
Dewey: 659.2 |
LCCN: 2008031872 |
Series: Communication (Routledge Paperback) |
Physical Information: 0.9" H x 6" W x 8.9" (1.20 lbs) 392 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. |