The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America Contributor(s): Popp, Richard K. (Author) |
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ISBN: 0807142840 ISBN-13: 9780807142844 Publisher: LSU Press OUR PRICE: $37.95 Product Type: Hardcover - Other Formats Published: May 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Industries - Hospitality, Travel & Tourism - History | United States - 20th Century |
Dewey: 659.199 |
LCCN: 2011039647 |
Physical Information: 0.9" H x 6.1" W x 9.1" (1.05 lbs) 232 pages |
Themes: - Chronological Period - 20th Century |
Descriptions, Reviews, Etc. |
Publisher Description: In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. |