Promoting the War Effort: Robert Horton and Federal Propaganda, 1938-1946 Contributor(s): Lee, Mordecai (Author) |
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ISBN: 0807145297 ISBN-13: 9780807145296 Publisher: LSU Press OUR PRICE: $37.95 Product Type: Hardcover - Other Formats Published: September 2012 |
Additional Information |
BISAC Categories: - History | Military - World War Ii - History | United States - 20th Century - Political Science | Propaganda |
Dewey: 940.548 |
LCCN: 2011051747 |
Series: Media and Public Affairs |
Physical Information: 1" H x 6.3" W x 9.1" (1.30 lbs) 304 pages |
Themes: - Chronological Period - 1940's - Chronological Period - 1930's |
Descriptions, Reviews, Etc. |
Publisher Description: Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline He's Watching You. Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations. |