Selling School: The Marketing of Public Education Contributor(s): DiMartino, Catherine (Author), Jessen, Sarah Butler (Author), Lubienski, Christopher A. (Foreword by) |
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ISBN: 0807758884 ISBN-13: 9780807758885 Publisher: Teachers College Press OUR PRICE: $36.05 Product Type: Paperback - Other Formats Published: April 2018 |
Additional Information |
BISAC Categories: - Education | Educational Policy & Reform - Charter Schools - Education | Administration - General - Education | Urban |
Dewey: 371.01 |
LCCN: 2018006456 |
Physical Information: 0.5" H x 6.1" W x 8.9" (0.70 lbs) 208 pages |
Themes: - Demographic Orientation - Urban |
Descriptions, Reviews, Etc. |
Publisher Description: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. Book Features:
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