| Franchising in America: The Development of a Business Method, 1840-1980 Contributor(s): Dicke, Thomas S. (Author) |
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ISBN: 0807843784 ISBN-13: 9780807843789 Publisher: University of North Carolina Press OUR PRICE: $47.50 Product Type: Paperback - Other Formats Published: August 1992 |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General |
| Dewey: 381.130 |
| LCCN: 91-43618 |
| Lexile Measure: 1600 |
| Physical Information: 0.5" H x 6" W x 9" (0.72 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. |