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Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers
Contributor(s): Davis, Kenneth R. (Author)
ISBN: 0807868612     ISBN-13: 9780807868614
Publisher: University of North Carolina Press
OUR PRICE:   $47.50  
Product Type: Paperback - Other Formats
Published: October 2011
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Industries - Manufacturing
Series: Studies in Economics and Business Administration
Physical Information: 0.6" H x 5.9" W x 8.9" (0.70 lbs) 240 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.

Originally published in 1957.

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