| Brand NFL: Making and Selling America's Favorite Sport Contributor(s): Oriard, Michael (Author) |
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ISBN: 080788586X ISBN-13: 9780807885864 Publisher: University of North Carolina Press OUR PRICE: $28.45 Product Type: Hardcover - Other Formats Published: September 2007 |
| Additional Information |
| BISAC Categories: - Social Science | Popular Culture - History | United States - 20th Century - Sports & Recreation | Football |
| Physical Information: 336 pages |
| Themes: - Chronological Period - 20th Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial? |