A Rhetoric of Style Contributor(s): Brummett, Barry (Author) |
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ISBN: 0809328585 ISBN-13: 9780809328581 Publisher: Southern Illinois University Press OUR PRICE: $35.64 Product Type: Paperback - Other Formats Published: July 2008 |
Additional Information |
BISAC Categories: - Social Science | Popular Culture - Language Arts & Disciplines | Rhetoric - Language Arts & Disciplines | Communication Studies |
Dewey: 302.2 |
LCCN: 2007046307 |
Physical Information: 0.52" H x 6.28" W x 9" (0.63 lbs) 208 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Exploring style in a global culture
Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three important aspects of this system--its social and commercial structuring, its political consequences, and its role as the chief rhetorical system of the modern world. He argues that aesthetics and style are merging into a major engine of the global economy and that style is becoming a way to construct individual identity, as well as social and political structures of alliance and opposition. It is through style that we stereotype or make assumptions about others' political identities, their sexuality, their culture, and their economic standing. To facilitate theoretical and critical analysis, Brummett develops a systematic rhetoric of style and then demonstrates its use through an in-depth exploration of gun culture in the United States. Armed with an understanding of how this rhetoric of style works methodologically, students and scholars alike will have the tools to do their own analyses. Written in clear and engaging prose, A Rhetoric of Style presents a novel discussion of the workings of style and sheds new light on a venerable and sometimes misunderstood rhetorical concept by illustrating how style is the key to constructing a rhetoric for the twenty-first century. |