| Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marke Contributor(s): Edelman, Hendrik (Editor), Holley, Robert P. (Editor) |
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ISBN: 0810842718 ISBN-13: 9780810842717 Publisher: Scarecrow Press OUR PRICE: $78.21 Product Type: Paperback Published: June 2002 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Library & Information Science - General |
| Dewey: 025.23 |
| LCCN: 2002017586 |
| Series: Alcts Papers on Library Technical Services and Collections |
| Physical Information: 0.64" H x 6.04" W x 9" (0.75 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends. |
