Politicking Online: The Transformation of Election Campaign Communications Contributor(s): Panagopoulos, Costas (Editor), Panagopoulos, Costas (Contribution by), Druckman, James (Contribution by) |
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ISBN: 0813544882 ISBN-13: 9780813544885 Publisher: Rutgers University Press OUR PRICE: $142.50 Product Type: Hardcover - Other Formats Published: May 2009 Annotation: In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance. |
Additional Information |
BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Computers | Internet - General - Technology & Engineering | Social Aspects |
Dewey: 324.730 |
LCCN: 2008029195 |
Physical Information: 0.9" H x 6.1" W x 8.9" (1.10 lbs) 302 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance. |