| Persuasion Equation: The Subtle Science of Getting Your Way Contributor(s): Rodgers, Mark (Author) |
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ISBN: 0814434177 ISBN-13: 9780814434178 Publisher: Amacom OUR PRICE: $16.16 Product Type: Paperback - Other Formats Published: May 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - Meetings & Presentations - Business & Economics | Negotiating - Business & Economics | Personal Success |
| Dewey: 303.342 |
| LCCN: 2014042351 |
| Physical Information: 0.6" H x 6" W x 9" (0.80 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In a nutshell, doesn't so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to: - Radiate an aura of expertise- Win trust and leverage credibility- Build a business case that appeals to both heart and mind- Adapt for personality, gender, and generational differences- Perfect the five-step persuasion process- Generate group buy-in- And much more Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion. |
Contributor Bio(s): Rodgers, Mark: - MARK RODGERS is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year. He pens the Persuasion Matters blog and is the author of Accelerate the Sale. |