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Mass Communication Research Methods
Contributor(s): Hansen, Anders (Author), Cottle, Simon (Author), Negrine, Ralph (Author)
ISBN: 081473572X     ISBN-13: 9780814735725
Publisher: New York University Press
OUR PRICE:   $28.50  
Product Type: Paperback - Other Formats
Published: June 1998
Qty:
Annotation: Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.

Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.

Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.
Additional Information
BISAC Categories:
- Social Science | Media Studies
- Performing Arts | Reference
Dewey: 302.230
LCCN: 97024755
Physical Information: 0.82" H x 5.42" W x 8.6" (0.99 lbs) 468 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.
Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Contributor Bio(s): Hansen, Anders: -

Anders Hansen is with the Centre for Mass Communication Research at the University of Leicester in England.

Newbold, Chris: -

Chris Newbold is with the Centre for Mass Communication Research at the University of Leicester in England.

Cottle, Simon: -

Simon Cottee is Lecturer in Criminology and Criminal Justice at the University of Wales, Bangor (UK).

Negrine, Ralph: -

Ralph Negrine is with the Centre for Mass Communication Research at the University of Leicester in England.

Chris Newbold is with the Centre for Mass Communication Research at the University of Leicester in England.