The Business of Media Distribution: Monetizing Film, Tv, and Video Content in an Online World Contributor(s): Ulin, Jeffrey C. (Author) |
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ISBN: 0815353359 ISBN-13: 9780815353355 Publisher: Routledge OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: June 2019 |
Additional Information |
BISAC Categories: - Art | Film & Video - Performing Arts | Film - Direction & Production - Technology & Engineering | Telecommunications |
Dewey: 384.068 |
LCCN: 2018058398 |
Series: American Film Market Presents |
Physical Information: 1.5" H x 6.2" W x 9.1" (2.10 lbs) 578 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition:
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book. |