The Role of Design in International Competitiveness Contributor(s): Ughanwa, D. O. (Author), Baker, M. J. (Author) |
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ISBN: 0815370857 ISBN-13: 9780815370857 Publisher: Routledge OUR PRICE: $103.95 Product Type: Hardcover - Other Formats Published: January 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Economics - General |
Series: Routledge Library Editions: Industrial Economics |
Physical Information: 394 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets. |