| Hollywood Goes Shopping: Volume 3 Contributor(s): Desser, David (Author), Jowett, Garth S. (Contribution by) |
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ISBN: 0816635137 ISBN-13: 9780816635139 Publisher: University of Minnesota Press OUR PRICE: $25.74 Product Type: Paperback - Other Formats Published: February 2000 Annotation: Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century. |
| Additional Information |
| BISAC Categories: - Performing Arts | Film - History & Criticism - Business & Economics | Consumer Behavior - General - Social Science | Media Studies |
| Dewey: 302.234 |
| LCCN: 99056290 |
| Series: Commerce and Mass Culture (Paperback) |
| Physical Information: 0.78" H x 5.91" W x 8.96" (1.11 lbs) 388 pages |
