| Finding Betty Crocker: The Secret Life of America's First Lady of Food Contributor(s): Marks, Susan (Author) |
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ISBN: 0816650187 ISBN-13: 9780816650187 Publisher: University of Minnesota Press OUR PRICE: $14.36 Product Type: Paperback - Other Formats Published: April 2007 Annotation: The history-making "life" of America's most beloved culinary icon is told forthe first time in a revealing, fully illustrated book. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Cooking | History - History | United States - 20th Century |
| Dewey: B |
| LCCN: 2006102631 |
| Series: Fesler-Lampert Minnesota Heritage Books (Paperback) |
| Physical Information: 0.66" H x 5.86" W x 8.22" (0.70 lbs) 274 pages |
| Themes: - Chronological Period - 20th Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of Food.
Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions. |
