| Becoming a Global Audience: Longing and Belonging in Indian Music Television Contributor(s): McCarthy, Cameron (Editor), Valdivia, Angharad N. (Editor), Juluri, Vamsee (Author) |
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ISBN: 0820455792 ISBN-13: 9780820455792 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $35.96 Product Type: Paperback - Other Formats Published: October 2003 |
| Additional Information |
| BISAC Categories: - Performing Arts | Television - General - Language Arts & Disciplines | Journalism - Language Arts & Disciplines | Communication Studies |
| Dewey: 791.456 |
| LCCN: 2001034691 |
| Series: American University Studies |
| Physical Information: 0.4" H x 5.9" W x 8.9" (0.50 lbs) 155 pages |
| Themes: - Cultural Region - Asian |
| Descriptions, Reviews, Etc. |
| Publisher Description: What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this Indianization is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of Top Ten shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization. |