| Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising Contributor(s): Grodzki, Erika (Author) |
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ISBN: 0820459569 ISBN-13: 9780820459561 Publisher: Peter Lang Publishing OUR PRICE: $29.40 Product Type: Paperback - Other Formats Published: January 2003 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Journalism - Business & Economics | Advertising & Promotion - Language Arts & Disciplines | Communication Studies |
| Dewey: 659.196 |
| LCCN: 2002043403 |
| Series: Kulturwissenschaftliche Werbeforschung |
| Physical Information: 185 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Frankfurt/M., Berlin, Bern, Bruxelles, New York, Oxford, Wien. Kulturwissenschaftliche Werbeforschung. Bd. 3 Herausgegeben von Hartmut Schroder |
