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The Emperor's Old Groove: Decolonizing Disney's Magic Kingdom
Contributor(s): Ayres, Brenda (Editor)
ISBN: 0820463639     ISBN-13: 9780820463636
Publisher: Peter Lang Inc., International Academic Publi
OUR PRICE:   $36.04  
Product Type: Paperback
Published: April 2003
Qty:
Additional Information
BISAC Categories:
- Technology & Engineering | Telecommunications
- Performing Arts | Film - General
- History | North American
Dewey: 384.809
LCCN: 2002156041
Physical Information: 0.6" H x 6" W x 8.9" (0.79 lbs) 203 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Disney's attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney company's version of multiculturalism is really the same old groove - a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperor's Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.