| Magazines: A Complete Guide to the Industry Contributor(s): Sumner, David E. (Other), Sumner, David E. (Author), Rhoades, Shirrel (Author) |
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ISBN: 082047617X ISBN-13: 9780820476179 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $41.88 Product Type: Paperback Published: July 2006 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Publishers & Publishing Industry - Business & Economics | Business Communication - General - Language Arts & Disciplines | Journalism |
| Dewey: 070.572 |
| LCCN: 2006017769 |
| Series: Media Industries |
| Physical Information: 0.47" H x 7" W x 10" (0.87 lbs) 211 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the micro view - individual magazines - to the macro view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry. |