| Global Capital, Local Culture: Transnational Media Corporations in China Contributor(s): Miller, Toby (Editor), Fung, Anthony y. H. (Author) |
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ISBN: 082049500X ISBN-13: 9780820495002 Publisher: Peter Lang Inc., International Academic Publi OUR PRICE: $46.46 Product Type: Paperback - Other Formats Published: July 2008 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Performing Arts | Film - General - Drama | Asian - General |
| Dewey: 302.230 |
| LCCN: 2007024360 |
| Series: Popular Culture and Everyday Life |
| Physical Information: 0.6" H x 5.8" W x 8.3" (0.70 lbs) 208 pages |
| Themes: - Cultural Region - Asian |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China. |