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However you think of creativity - whether you think of creativity - it is most likely different from how your neighbor thinks of it. There are many different ways in which someone can be creative, and there are almost as many different ways that people try to measure creativity.

With this book, Dr. James C. Kaufman presents a brief and lively introduction to the field of creativity. Beginning with a historical overview of what creativity is and how it is defined, this innovative book explores the concept of creativity, its origins, and applications. Kaufman focuses on what he calls the "Four P's": person, product, process, and press. He also tackles four ongoing debates and research areas:
The question of whether creativity is domain-general or domain-specific How creativity corresponds to different constructs such as personality, motivation, and intelligence The relationship between creativity and mental illness How creativity might (or might not) improve the guidance, selection, or hiring process

is a professor of educational psychology at the Neag School of Education at the University of Connecticut. An internationally recognized leader in the field of creativity, he is the author/editor of more than 35 books, including the

(2010) and

(2014), and more than 250 papers. Dr. Kaufman was a cofounding editor of both

and

; he currently edits the

. He has won the Torrance Award from the National Association for Gifted Children, the Berlyne and Farnsworth Awards from the American Psychological Association (APA), and Mensa's research award. A former president of APA's Division 10, Dr. Kaufman is a popular media expert on creativity. He has appeared on CNN, on NPR, at the 92nd Street Y, and in

, and narrated the comic book documentary

. He is also a playwright/lyricist whose musical

made its New York City debut in 2015.