| Analysing Media Texts Contributor(s): Burn, Andrew (Author), Parker, David (Author) |
|
 |
ISBN: 082646470X ISBN-13: 9780826464705 Publisher: Continuum OUR PRICE: $44.50 Product Type: Paperback - Other Formats Published: December 2003 Annotation: Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. |
| Additional Information |
| BISAC Categories: - Social Science | Research - Social Science | Media Studies - Education |
| Dewey: 302.230 |
| LCCN: 2004298042 |
| Series: Continuum Research Methods |
| Physical Information: 0.34" H x 5.49" W x 8.43" (0.30 lbs) 104 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method. |